Kitsch can't exactly be the one to blame in either instance however. Disney put far too much money into a film that they gave a pretty bad marketing effort to, and worse yet, the worst name of any adventure film in a long time. John Carter? Even John Carter of Mars, though awful as well, would have sounded a little more interesting. With Battleship meanwhile, I'm confident this was pitched as "Transformers with boats," and seeing dollar signs, Universal just kept throwing money to a director, Peter Berg, who had a huge worldwide hit with Hancock in 2008. I haven't seen it and have heard some of the CG is pretty great, but 200+mil is too much to spend unless its a relatively proven commodity, (Dark Knight Rises, Avengers, Whatever craziness James Cameron wants to do, etc.)
Speaking of the Avengers, it brought in another $55 million in its third weekend. This brings its domestic total to $457 million, and worldwide gross to $1.18 billion! I don't see it slowing down any time soon, and should glide past $500mil domestic by the end of the month. Incredible!